Online challenges are a great way to engage with your audience, and add readership to your blog. And people love them!
Why do challenges work so well on a blog?
They make it possible for you not only to create something useful and beneficial for your audience on a particular topic, but it creates more engagement, usually every day throughout the challenge.
What Does A Challenge Do?
Most challenges provide a solution over the course of the challenge to a problem. And this is the very heart for having a blog. Helping people solve a problem or helping them to make their life easier. So, you’re not doing a one-post solution, but a very in-depth one that can extend anywhere from a week to a month.
And most bloggers running a challenge are seeking a solution to the same problem they have, so it’s encouraging for your challenge audience to know you are going through the same things at the same time as they, so you’re not only providing them a solution, but for you too.
Build Your Authority
Basically, it becomes a personal testimonial from you and in the process creates the sense that you’re an authority in that niche or at least have a solution to that problem as you have personally experienced it yourself.
Running something that long and on a daily basis creates, as you could imagine, a flood of comments and questions – all useful information for you to further engage with those taking the challenge. In the process, you also find out a lot more about your audience.
4 Steps To Creating A Challenge
Step 1: The Call-to-Action
You must have a clear goal in mind as far as what you want the participants in your challenge to do. Maybe you want to grow your email list, or it could be to buy a product or service you are promoting.
Step 2: Creating Change
The whole point of a challenge is by the end of it to have changed something. Keep in mind that it takes on average 21 days to instill a new habit, which could be the end result of the change.
Step 3: Mapping Out The Route
Think of your challenge as a road trip. You have your starting point and ending point. Now all you have to do is map out the daily “route” participants will take to get to the end. The easiest way to do this is to create a mini-map for each day of the challenge.
Step 4: Implementing The Challenge
On your blog, post each day’s topic. In your Facebook group, talk on a more personal level about specifics of the challenge you are experiencing as you go through it with them.